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Tag Archives: Spanx

Why Didn’t I Think of That?

10 Friday Jan 2014

Posted by AJ Rogers in Why Didn't I Think Of That?

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design, inspiration, Outside The Box, Sara Blakely, Spanx

Spanx

Spanx

I did think of this.

When I worked corporate I used to cut the feet off tights because tights offer more support. I also learned that when you cut them just above the ankle or right below the knee they don’t ride up as much than if you cut them mid-calf or mid-thigh – like bicycle shorts. Raise your hand if you tried these under your dress too! Unfortunately, I kept quiet about my little idea because it’s all about the illusion, right? If I had told someone then they would know I wasn’t as smooth as it appeared and my cover would be blown.

One day a co-worker came over after work and after some wine we carried on into the evening talking. At some point during our chatfest she wanted to make herself more comfortable and needed to change. She then told me what she had on and I about fell off the couch. I was so excited I told her I do the same thing.

It was probably during that conversation that Sara Blakely, Founder of Spanx, was taking the buyer from Neiman Marcus into the bathroom to show her exactly what we were talking about on the couch in my living room.

C’est la vie.

I’d like to think that one day I will have my “Spanx” moment. Maybe one of my little ideas, of the many I have collected in my notebook over the years, will actually be something I feel strongly enough to make happen. Until then… I will follow, watch, listen and learn from all those who have come before me and hopefully one day something clicks.

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